Children reading books in a classroom, with a sticker labeled "Knowledge Matters Campaign All-Star" and an illustration of a boy reading with a floating elephant above.

Confirmed: Knowledge matters.

Amplify Core Knowledge Language Arts (CKLA) for K–5 and Amplify ELA for 6–8 are high-quality, knowledge-building literacy programs recognized by the Knowledge Matters Campaign.

Our shared message: Background knowledge is essential to literacy and learning.

High-quality curriculum recognized

Rigorous evaluators have affirmed the quality of both Amplify CKLA and Amplify ELA. Now each curriculum has been recognized by the Knowledge Matters Campaign as a literacy program that excels in building knowledge.

Learn more about Amplify’s programs

Diagram illustrating that knowledge (language comprehension) multiplied by skills (word recognition) equals skilled reading, featuring a "Knowledge Matters Campaign" badge.

Knowledge fuels comprehension.

The Science of Reading reveals knowledge as an essential pillar of reading comprehension, and even lifelong literacy. That’s why leading scientists say knowledge building must be incorporated into reading instruction from the beginning—and continued throughout every subsequent grade level.

Discover the Science of Reading

The more you know, the faster you learn.

That’s the message of the Knowledge Matters Campaign, and it’s the foundation of Amplify CKLA and Amplify ELA. Both content-rich literacy programs systematically braid knowledge building with skills instruction, creating a curriculum that enables all students to build reading comprehension and confidence alike.

Learn more about the Knowledge Matters Campaign